Search Engine advertising is a big business. Google, one of the world’s largest tech companies, has built an empire by selling billions of dollars in search engine advertising every year.
For brand and trademark owners, Google’s rise to internet advertising power has created many alarming issues...
Since September 14th, 2010, any advertiser can buy the name of a trademark as a keyword search term in Google Adwords without being its owner. This policy is the result of a ruling of the Court of Justice of the European Union (CJEU) of March 23rd, 2010, clearing Google of trademark counterfeiting."
Google is not the only one selling ad space for keywords the world’s internet users are searching for. There are also Yahoo, Bing!, Baidu (China), Yandex and other global search engines gaining in popularity and used daily by hundreds of millions of internet users worldwide searching for your brand.
What your customers find is in your control.
It seems like a daunting task to monitor who is purchasing ad space and bidding on your trademarked name or products around the world. The worst infringers are the hardest to monitor.
101domain’s brand protection experts and Search Engine Advertising Monitoring Services are here to help.