DPML Defensive Domain Registration

Secure, Monitor then Enforce

DPML Defensive Domain Registration

DPML can reduce your defensive registration costs by 90%!

DPML stands for the Domain Protected Marks List. DPML can cover and protect your brand in the new generic Top Level Domain-Names (gTLDs) being offered by the largest companies in the program for pennies on the dollar.

Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all included TLDs. DPML protects trademarks holders against cybersquatting at a fraction of what it would cost to defensively register the domain names regularly.

How does DPML work?

Brand owners must submit an exact match of their mark(s) to DPML, or a term (See examples of eligble terms) that contains their exact match mark(s). Once a term is accepted to DPML, that term is blocked from registration in all TLDs for an initial period of five or ten years. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.

How to get Started?

The trademark holder must first register their mark(s) with the Trademark Clearinghouse (TMCH). 101domain is a Trademark Clearinghouse Agent and can assist you with this process. The mark must be registered according to the "use" standard, which is the same standard for registration during the Sunrise period. Once you register your mark in the TMCH you will be able to submit an exact match of your mark to DPML or you can submit a term that contains an exact match mark.

Register your trademarks defensively and save 5% to 10% of the cost of a normal Donuts domain name registration.


Protect your validated mark by blocking the mark from Registration at the second level across Minds + Machines top-level domains.

Minds + Machines

DPML Program Value

Powerful: Allows brand owners to protect more than their trademarks. DPML protects keywords that contain the mark.

Flexible: The program allows trademark holders to protect terms in all TLDs while retaining the ability to register specific domains during or after Sunrise.

Simple: A one-time purchase protects a term for five years. Domains blocked by DPML are not live on the Internet and therefore don’t require the involvement of your IT team.

Affordable: Costs brand owners significantly less than if they choose to defensively register terms.

For answers to common questions, please check our DPML FAQ!